1. The Different Types of Bindings

    The Different Types of Bindings

    The original craft of bookbinding has dramatically evolved since its beginnings in the first century BC. In those days, religious texts were copied onto palm leaves, which were then numbered and bound together with twine. Clearly, binding is a centuries-old tradition and technique that is used on one of the most common items in the world: readable collections of bound paper. While the ancient meth…Read More

  2. How Paper Weight Affects Printing

    How Paper Weight Affects Printing

    All paper is not created equal. This fact is apparent no matter if you’ve been working with the paper industry for a while or are new to the numerous benefits and services they provide. Paper options are truly limitless based on the materials being printed, the available paper stock, and their own specialized uses and purposes. To better understand how paper weight affects printing, let’s exam…Read More

  3. Tips For Designing Effective Marketing Materials

    Tips For Designing Effective Marketing Materials

    As a result of the boom of technology and the rise of digital marketing, many people believe print marketing materials have gone by the wayside. However, print marketing is a tried-and-true approach to branding that creates real opportunities offline—ones that are personal. But to keep these materials in potential customers’ hands, you need to be purposeful with your approach. There’s a lot …Read More

  4. Easy Ways To Cut Your Printing Costs

    Easy Ways To Cut Your Printing Costs

    Printing costs are ultimately a demanding cost for a company to consider and are even harder for a business to predict. Printing materials for marketing, advertising, and other needs are critical for business but tend to add up quickly. Such costs can spiral your budget out of control if not careful. Never fear—there are methods to help control the paper madness without loss to your business. Wi…Read More

  5. The Difference Between Offset and Digital Printing

    The Difference Between Offset and Digital Printing

    What is the difference between offset and digital printing? Is one better than the other? The complicated answer is yes and no. The short answer is that it depends. We are here today to discuss exactly what makes these processes diverse from one another and how their pros and cons come across in printed marketing materials. Without further ado, let’s take a look at the difference between offset …Read More

  6. Digital Foiling vs. Block Foiling: The Difference

    Digital Foiling vs. Block Foiling: The Difference

    Foil printing is an easily recognizable printing technique with an attractive and exquisite aesthetic appeal. Metallic foil prints stand out vibrantly on business cards, invitations, and other special printed materials. At most printing companies, foil can add a finishing touch to your prints, whether that be with digital foiling or block stamp foiling. Here we will outline some clear distinctions…Read More

  7. How To Choose a Printing Company

    How To Choose a Printing Company

    No matter the specific industry or facet of a business, almost every established company needs printed materials at one time or another. For projects large and small, simple or complex, a reputable printing company should do the job well. Whether a business requires business cards, marketing materials such as brochures or banners, or even stationary or postcards to send to customers, it’s crucia…Read More

  8. Considerations for Choosing Paper for Printing

    Considerations for Choosing Paper for Printing

    Despite all appearances in our modern digital era, a variety of types of paper are still utilized daily. Now more than ever, there are different kinds of paper available for a wide range of uses. Without a doubt, kids still use coloring books, students use schoolbooks, and employees and businesses use paper in office work or for marketing strategies. If you’re personally making considerations fo…Read More

  9. The Top Benefits of Foil Stamping

    The Top Benefits of Foil Stamping

    Foil stamping is a specialty—a specific kind of printing process. This technique has a wide range of applications and can be used for visual appeal to draw attention to products and projects via application to paper stocks. Foil is a thin sheet that is applied directly to paper through a process called hot stamping, and it is available in various colors and finishes. While the extra flourish and…Read More

  10. Process vs. Spot Color: What To Know

    Process vs. Spot Color: What To Know

    Process colors and spot colors are both types of colors used for traditional screen-printing output. When you have materials and projects that you need to print, it’s best to know why and when you should go with certain colors and methods in your design. To aid in your understanding of the main differences between process and spot colors, read through the following explanation of process vs. spo…Read More