House of Printing is here to tell you that marketing mailers are not just a thing of the past. Many companies still use direct mailers and, believe it or not, they still provide an incredibly effective way to market your business. Mailers are a great way to introduce (or re-introduce) and explain your business to a potential customer. House of can offer you some tips on making a unique and effective marketing mailer to meet your business’s advertising needs, appeal to your ideal consumer, and receive increased business.

Tips for Creating an Effective Marketing Mailer

Here are some helpful things to consider when making a mailer to send out for marketing purposes.

  • Think like your customer: Find out what your shoppers like and make sure you’re drawing them in with offerings that represent your brand well while being products, items, or services that your potential consumer needs.
  • Attention-grabbing graphics: As the saying goes, “a picture is worth 1,000 words;” make sure the graphics you choose to put on your direct mailer speak to what your business is and what the potential customers enjoy.
  • Benefits, benefits, benefits: This is a crucial aspect of advertising your business—tell your potential customers how you can benefit them! Everyone loves products and services that make their lives easier.

When you follow these tips, you are more likely to appeal to your ideal consumer, making marketing mailers an effective way to promote your business. Keep creating unique, personalized content and use graphics to your advantage. Try offering an incentive, such as a discount, to get customers in the front door.

About House of Printing

House of Printing is a full-service printing company that offers a seamless printing experience to promote your business. Shop our wide selection of digital printing and mail services, as well as letterpress services and more. With over 40 years of experience leading the industry, our expert professionals work with you to find quality printing solutions to accommodate your needs.