If you’re planning to create a sales brochure or flyer to help attract more customers or launch your new product or service, you’ve come to the right place. Creating an effective sales brochure can help you engage with new customers and potential partners.
It’s important to note the difference between an engaging brochure and an overloaded brochure. To help you create an effective marketing medium, we’ll look at these four ways to make your sales brochure more beneficial for your business instead of wasting paper and money.
Knowing Your Audience
When trying to market your business, you need to know your audience and their interests. What do they need? What’s something that you offer that your competitors don’t? Once you understand your audience and their needs, you can build a successful brochure that will speak to them.
Have a Readability Design
You can get caught up in trying to make a brochure as creative, colorful, and visually pleasing as possible. But, if your readers can’t read or understand what your brochure is trying to convey, you have a problem. Using funky color schemes or having difficult fonts will confuse your reader, and they’ll put your brochure back on the shelf.
You can still express yourself creatively, but you want to do it in a way where your reader can read the text without straining their eyes. For example, use lighter text over darker backgrounds and separate the headings and sub-headings with differently colored fonts.
Have an Engaging Front Cover
The cover is what the customer views for the first time. It’s your first and only impression, so make it count. Use an image that’s relevant to your business and target audience. For example, if you’re targeting college students, don’t use pictures of middle schoolers. You want to speak to your audience and draw them in with relevancy.
Language Is Key to an Effective Brochure
Language and content are not synonymous. The language of your brochure will give it power and help drive the sales. You want to ensure that you’re talking to your customers and at them. Before writing your brochure, list the benefits your customers can obtain when they acquire your service or product.
Another way to make your sales brochure more effective is to give it a professional look. Even if you write your brochure well, if it seems like the average joe printed it, most people won’t be interested. Instead, visit a local commercial print shop to help you out!
House of Printing takes pride in printing high-quality materials at a low cost! If you’re interested in getting your brochures, business card, or flyers printed for your next venture, be sure to contact us!