No matter the specific industry or facet of a business, almost every established company needs printed materials at one time or another. For projects large and small, simple or complex, a reputable printing company should do the job well. Whether a business requires business cards, marketing materials such as brochures or banners, or even stationary or postcards to send to customers, it’s crucial to find the perfect company for the task ahead.
With hundreds of printing service companies to choose from, the decision can be difficult. Doing the necessary homework beforehand will be well worth it later on. How else can you know that a printing company is trustworthy? Or if you should choose to go local or online? To narrow down the list, read over the following characteristics of what makes a good printing company. These traits are all essential variables to consider when you’re wondering how to choose a printing company.
Check for Affordability
Cost is the first variable that most people consider. While businesses may spend more money on the highest quality possible, many printing companies have cost-effective solutions that can offer similar quality for lower prices. A good printing service company will have a balance somewhere in the middle—high-quality services at a competitive and affordable price. You should be able to get great deals alongside great results.
Ensure They Have Extensive Printing Knowledge
Naturally, a good printing company should have extensive knowledge of the printing industry—of the past, present, and future. The company’s services are essentially useless if they don’t utilize them to the best of their ability. For those companies with comprehensive expertise in their field, supplying assistance for your particular print jobs should be no problem.
The industry grows broader each day, which continually requires companies to be creative and stand out with their personalized, above-par services. A quality commercial printer should be able to help you with each step of the process, from the beginning design aspects to the selection of finishing printing methods and techniques. Only with the proper knowledge can they produce the best results. This requires a company to be straightforward and professional from the get-go.
Certify They Provide Quality Customer Service
Communication is everything in business. When choosing a printing company for your business, you’re going to want one with clear communication methods already in place for both parties, offering the customer peace of mind and the supplier a clear path to solutions in case of unforeseen situations. A client should be able to reach out easily and be heard throughout the entire duration of a project, whether that be by phone, email, or other online networking means.
Before selecting a commercial printer, it’s vital to ensure a dedicated manager is available to handle any professional printing needs for a business. Printing companies that are well-established should be able to provide project management services skillfully. They should also be able to handle the entirety of a project under one company for the most efficient process and top-level customer care.
Look at Their Paper Stock and Ink Options
A major characteristic that indicates a good printing company goes beyond its particular services and right into its supply options. A company that remains relevant and current should offer options for marketing materials that are trendy and relevant to today’s society. Due to a steady improvement of equipment and stock over the years, the creation of printed products can be a fine-toothed process of innovation nowadays.
A quick check on a printer’s paper stock and ink supply options will provide information on how modern a company is. Ensure that they can provide samples before you make a final decision—it’s the best way to know you’ll get the services you deserve throughout your business with them. A good printer will take pride in providing customers with products that not only fit their own seal of approval but fit a business’s clear-cut needs and wishes as well.
For those eco-friendly businesses that aim for the highest level of sustainability, many printers even offer green options to reduce the environmental harm that results from an order, such as the use of recycled paper and organic compounds or soy-based inks. A good commercial printer can ensure that its operations include environmentally sound practices when it matters most.
Consider a Wide Availability of Specialty Techniques
A trustworthy printing company is well-equipped to meet individual needs. No two businesses are exactly alike, and neither is each project that a business may have. Beyond basic printing methods, a variety of specialty finishing techniques can enhance a printing project to appeal aesthetically to viewers. The commercial printer you work with should have a wide availability of these techniques to choose from.
Some examples of these specialty techniques include debossing, embossing, foil-stamping, painting edges, and die-cutting. Any of these techniques can add a subtle touch of elegance or enhance the texture and design of a printed piece. Foil-stamping is a particularly popular and sought-after finishing technique to add a little something, something to printing projects. Many printing companies offer this technique to give clients the results they desire.
Confirm a Quick and Efficient Delivery Process
Without a doubt, a good printing company is one that can deliver on its promise of a quick turnaround time for a client. When you put in an order with a commercial printer, the exact timeframe of completion should be clear from day one. Not every company can produce a large quantity of high-quality materials within a short timeframe, so a business should go for a printer that can offer quick delivery when it’s most important. No one wants to get stuck without the necessary materials in hand—or receive their materials in less than ideal conditions.
A good printer will develop a business relationship with a client that endures long-term for the benefit of both parties. Here at House of Printing, we are an established commercial leader out of the numerous printing companies in Maryland. We have been serving the Washington D.C. and Baltimore areas since 1972. Whether you’re choosing to go local or online with your printing services, we can develop an all-inclusive web-to-print solution to your project requirements. Contact us today so that we can get to know your company’s specific printing needs. As a 24-hour production facility, we’re here to answer any of your printing questions.