How To Make Your Promotional Flyers Stand Out From The Rest

Here at House of Printing, we love helping our clients print their latest brochures, flyers, and other marketing materials. It is our honor to be part of helping businesses succeed and to spread the word about their company. Over the years, we have seen it all when it comes to the style of flyers created. With this experience has come some insightful knowledge about what makes some flyers stand out more than others.

If you are looking for a printing company in Burtonsville that you can count on for quality print services, we are here to help! Check out these tips for creating a promotional flyer that stands out and then send your design our way.

#1: It Pays To Go Professional

Unless you are an expert designer, it might be worth sitting down with a professional to help you work on your flyer’s design. You don’t even need a designer on staff to do this. You can look for a freelance designer online who can help you tweak your initial design ideas. While you might have the bigger picture and brand image in mind, a professional can add those finishing touches that help your flyer stand out from the rest.

#2: Focus On A Few Key Takeaways

One way to ruin a great promotional flyer is to add too much information to it. If the design is overwhelmingly busy, people might not focus on what you want them to. Sit down and think about what some of the key takeaways are that you want customers to remember. Make these your focal point, rather than crowding the flyer with too much. For example, are you offering a BOGO drink deal at your restaurant? Make sure you include a few key items, such as what is BOGO, when the deal is going on, and where they should go to take part in the deal. Avoid cluttering the flyer with too much extra information that will detract from the key message.


#3: Bold Doesn’t Have To Mean Bright

You want your flyer to stand out, which can lead you to think that you should design it with the brightest colors possible. However, standing out can be done without implementing crazy colors and fluorescent lettering. If your brand image is bright, then, by all means, stick with it. However, if you want to be bold without the flashy colors, you can still achieve this. Sometimes a simple but striking design is all that is needed to catch someone’s eye. The right copy can also go a long way in making your statement bold and memorable.

#4: Add An Extra Flair

One excellent way to help your flyer stand out from the rest is to implement the use of gold foil printing. This can be utilized to help certain components of your flyer pop! This method will add a gold foil print to specific sections of your flyer. For example, if you have a flyer with a promotional deal, you can outline the border around the special with gold. This will make your flyer grab people’s attention as the gold glitters in the sunlight.

Want to make your next promotional flyer the best one yet? Talk to us about how our printing company in Burtonsville can help with gold foil printing and outstanding printing services.