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Using Postcards For Direct Mail Marketing

Business cards, brochures, newsletters, and flyers are some of the most common ways to advertise your business and to get your name known. But one form of direct mail marketing that offers more of a personal touch are postcards. We have all received postcards from businesses — whether it is the vet clinic telling us our pup needs her shots or the dentist saying we need to schedule our bi-annual appointment.

While not every business postcard we receive is going to be personalized, they are a nice touch in the marketing world. If your business is looking for a new way to market your business, consider using postcards to get your name out there to more households and potential clients.

How House of Printing Can Help

House of Printing provides high-quality printing products, including posters, business cards, invitations, and so much more. Not only can our print shop help you with printing the supplies you need, we can also address and mail the supplies to a list of recipients. This will help you save money on postage, will free up time for more important things, and can help reduce the stress of preparing and sending out postcards.

Like business cards, postcards need to be designed to catch the attention of the recipient. They need to stand out from the rest and be memorable. Designing your postcard is not difficult, but it is extremely important. When you have come up with the design, let House Of Printing help. We can take care of your printing needs and we can offer you the best and tools to make your postcards look better than you imagined.

In this blog, we are going to discuss the best ways to design your postcards to get the best response rate.

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Branding

Postcards, much like business cards, can easily be designed to match your business. If you run a professional business, you want your postcards to represent that. If you own a daycare or a pet-sitting company, a fun, playful, and creative postcard is more likely to do the trick.

A postcard is a great way to get your name out there and also say something about your business. Tell your audience who you are, what you do, and what your business is all about — is it a trendy nail salon or an extremely creative photography studio? Your postcard has the ability to give your potential clients a taste of the atmosphere. You can lead them to your social media pages or your site to help drive more traffic. Branding your postcard to match the branding of your business is one of the main things you want to focus on when designing your postcard.

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Don’t Crowd With Copy

Postcards should not contain a ton of information. They should be short, sweet, and to the point. The people who receive these postcards will never read an entire paragraph on a postcard. A quick blurb about your campaign, a description of your business, or a detail about a special promotion is all that is truly necessary.

Call-to-Action

Get their attention, give them a reason to use your company, and make it easy for them to do so. Leave a phone number, a URL, or an email, along with a call-to-action. The goal is to make your copy intriguing and offers potential clients something that compels them to take the next step.

Images

You should attempt to display the message with the imagery you are using, with as few words as possible. This also depends on the purpose of the postcard. Are you using it as a way to introduce people to your new business or are you attempting to spread the word about an exciting new product or sale? If the first, a simple “Welcome To …” would be a great way to introduce your company, with a brief description about what you do.

Appearance

A plain white postcard won’t make an impact, but something that is decorative, creative, and can easily catch someone’s attention can make this marketing strategy work. Use images that match your business. If you are a photographer, create a postcard that resembles the back of a camera, with the screen displaying the image displaying your call-to-action. This is creative, shows what your business is, and adds some interest to a simple postcard.

There should be colors, designs, images, and many other aspects to create something unique. However, it should not be over-the-top. There is a middle ground for design — make it stand out but not obnoxious. When it comes to the appearance, you can also tie your brand in for a simple and continuous look. Business colors, logos, and style should match your business.

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Additional Design Elements

Even if your postcard has a design that is one-of-a-kind, it may not always be as successful as you would hope. So why not take the design one step further. House Of Printing offers unique printing services that can add an extra touch of design to your postcards. Some of these include:

These additional services can give your postcards a special touch, adding a shine, matte, or a metallic appearance that can help you stand out. Not to mention we also offer mail services, helping you with your direct mail marketing campaign, saving you time and money. We can print, address, and mail your postcards or other direct mail marketing pieces, allowing you to worry about your business while we take care of the rest.

Postcards are a great way to reach your potential clients. They are more personal than other forms of marketing and the options are endless. They allow you to add branding, helping keep your business and the designs consistent. Postcards can help you beat the competition. If you think that postcards could help you spread the word about your business, get started today.

Contact House of Printing with Any Questions You May Have!

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