When thinking of ways to build your brand’s awareness, you might think of ways you can market your business on social media. Since the expansion of technology and social media usage, digital marketing has become the main approach for some companies, especially small businesses. Although email marketing, websites, and other digital tools are cost-effective, print marketing still helps generate strong marketing results.
When used correctly, print marketing tools like business cards, posters, and flyers are great tools for grabbing someone’s attention and growing your business. Flyers can help promote your good or service with an eye-catching design, a call to action, and high-quality print. Whether you’re promoting an event, product, or service, here are a few tips to effectively use marketing flyers for your business.
Understand Your Flyer’s Intent
Before you even think about your flyer’s design, what’s your flyer’s intent? What’s the purpose of your flyer? When planning any marketing strategy, it’s important to ask yourself those questions. What is your end goal for distributing flyers? Is it to inform your existing audience, or is it to reach a new customer base? When designing your flyer, consider your intentions and approach because each event, product, or service requires different elements.
Know Your Audience
To formulate a successful marketing strategy, consider who you’re trying to reach. Think about their spending habits, the media they consume, and what they find aesthetically pleasing. When designing your flyer, consider the language and design elements this audience would appreciate. Knowing your audience is essential to help grow your brand’s awareness.
Invest in High-Quality Design and Printing
Your flyer needs to be bold with legible text paired with attractive colors and a high-quality graphic to pull the attention of potential clients. And yet, your design needs to fit on a sheet of 8.5″ x 11″ paper. If you’re not artistic and don’t have skills in digital design, it would be best if you invested in a professional graphic designer. You should also invest in corporate printing services to receive the best print quality for your flyers. If your flyer looks low-quality or is printed on low-quality material, your marketing strategy will likely fail.
Your headline, time and date, and location must get your audience’s attention because that is the most important information on the flyer. The viewer should walk away knowing where and when to attend your event or shop.
Get Your Timing Right
After designing the flyer, it’s time to distribute. Where you place your flyer is essential, but it’s very important when you post. A flyer that is promoting an upcoming event has to be timed right. If you received a flyer to an event that required you to purchase a $20 ticket, wouldn’t you want to know in advance? Give your event some time to help potential attendees prepare, whether it is two weeks or a month prior.
Use our tips for effectively using flyers for your business to promote brand awareness. With creativity, time, and planning, you will see a difference in participation in events and traffic on your business front. Take the time to create an effective business strategy for a successful marketing strategy. House of Printing can help you print high-quality flyers, business cards, brochures, and posters to help your brand expand.