1. 5 Tips to Design the Perfect Brochure

    In recent years, most marketing efforts have been put into the digital world. Some people think that print marketing is dwindling in relevance, however, that couldn’t be further from the truth. A well designed brochure can educate its readers and serves as a credible authority for your business. A great brochure will pique the interest of those who see it and compel them to take action. Printed …Read More

  2. Print Marketing- How a Print Marketing Campaign Helps Grow Your Business

    Imagine for a minute: you are sitting in your favorite pub, enjoying your favorite microbrew. As you pick up the frosty mug and take a sip, you read the logo on mug is some nondescript vodka company, and you think to yourself that a mixed drink does sound nice right now. You replace the glass on the coaster, stained and boasting some wing restaurant you’ve never heard of, just as your stomach ru…Read More

  3. 5 Reasons You Should Trust Your Printing Needs to the Professionals

    Most companies look for any way to cut costs, to include doing tasks themselves rather than outsourcing to other companies to handle things such as housekeeping, printing, and marketing teams. While this is a moderately effective way to cut costs, it does little to improve income. If you are a small business owner, your expertise is in your craft, while the other tasks should be left to the expert…Read More

  4. Reasons To Send Holiday Business Cards

    Sending season’s greetings, warm wishes, and hopes of a happy holiday are typical around this time of year. Getting holiday cards from neighbors, friends, family members, and old coworkers is a normal thing to expect and some people love to display these on their fireplace mantel, the refrigerator, or on the office door. It is fun to see where your friends have been over the past year, what they…Read More

  5. Advertising With Rack Cards

    There are many great ways to advertise and market you and your business, from business cards and newsletters to brochures and posters. One medium of advertising that often goes forgotten is the rack card. These cards are often found in hotels, convenience stores, landmarks, and other areas that see a lot of foot traffic. They are extremely popular in many industries but may not benefit all industr…Read More

  6. How Print Can Help Your Business

    Businesses are beginning to run more and more on technology, but that doesn’t mean plenty of business types no longer require different printed projects. From business cards to annual reports, printing is a major part of many businesses and helps different industries thrive. Picking up a flyer or brochure may win some people over more than an online ad, making the printing project an aspect of a…Read More

  7. Using Postcards For Direct Mail Marketing

    Business cards, brochures, newsletters, and flyers are some of the most common ways to advertise your business and to get you name known. But one form of direct mail marketing that offers more of a personal touch are postcards. We have all received postcards from businesses—whether it is the vet clinic telling us our pup needs her shots or the dentist saying we need to schedule our bi-annual app…Read More

  8. What To Know About Sleeking

    When it comes to printing, there is only so much you can do. You can get the perfect colors and defined lines. You can get a print with full detail on different paper types so give it a glossy or matte finish, but what if you only wanted parts of the printed project to be glossy or matte. What if you wanted different elements of your project to stand out? Now there is a way to use foils in your pr…Read More

  9. Methods of Printing Color

    When you look at a printed item, whether it is a brochure, a newsletter, stationary, envelopes, or a book, what do you notice about it first. Do you notice the font size? Do you notice the thickness of the paper? Or the texture? Do you notice a logo printed in the corner or the margins being smaller than usual? Do you notice the ink at all? Can you tell any difference in the pictures printed in a …Read More

  10. Paper Types For Printing Projects

    One thing we often don’t take into consideration when reading a book, looking at brochures, business cards, flyers, postcards, or even envelopes, is the quality of paper. Unless it is an extremely textured and fabric-like paper, like column paper, we rarely notice it is any different. Surprisingly there are a lot of factors that go into paper. Everything from weight to brightness need to be cons…Read More