In this fast-paced digital world, brochures might seem obsolete. But we’re here to assure you that that’s far from the case. Brochures are essential marketing materials that inform customers about your brand and what it has to offer. A well-designed brochure can be a terrific introduction to your business and draw in new customers. It can also help remind current customers about your services and products, new and old alike. When done right, brochure marketing can improve brand awareness and drive sales. Here are some of House of Printing’s tips on how to market with custom business brochures.

How To Market Your Business With Brochures

Did you know that there’s more than one kind of brochure? Here are three kinds of brochures to use in your business’s brochure marketing and the benefits of each.

Sales Brochure

Want to promote your products and services? A sales brochure is the way to go. A convincing sales brochure will include quality images that relate to each product or service along with a succinct description. It should also include a call to action and a coupon or one-time promotion to convince customers to buy.

Informational Brochure

Informational brochures educate customers or investors on certain concepts. For example, a coffee house might make an informational brochure on the anatomy of a coffee cherry. These brochures aren’t designed to sell anything. Instead, they help boost your brand’s reputation and prove you’re a reputable resource in your industry.

Corporate Brochure

The best way to spread brand awareness is through corporate brochures. These brochures are essentially elevator pitches for your brand. They explain your history, missions, values, and other pertinent information to potential customers.

About House of Printing

House of Printing is a full-service printing company that offers everything from custom brochures to mailers. We’ve proudly served businesses just like yours for over 40 years. Our professionals can help you kickstart your brochure marketing campaign by providing high-quality business brochures. Contact us today to learn more about our services!